$8K+
So expensive, most teams skip it
A single consumer research study in Manila or Jakarta runs $8,000 or more. So most teams gut-feel their way through — and pay for it later in failed launches.
Now in Early Access
AI-powered market research
for Southeast Asia.
Run consumer simulations with AI personas grounded in real local fieldwork. Know how your Filipino, Indonesian, and Vietnamese customers will react — in hours, not weeks.
The research stack for SEA-first product & marketing teams
🇵🇭 Philippines
🇮🇩 Indonesia
🇻🇳 Vietnam
🇹🇭 Thailand
🇲🇾 Malaysia
🇸🇬 Singapore
The problem
Most SEA teams launch blind.
Here's why.
Real consumer research in Southeast Asia is locked behind a price tag and a timeline that kills momentum before it starts.
6–12 wks
So slow, the insight arrives too late
Recruiting, scheduling, running sessions, transcribing, synthesising. By the time findings land in your deck, you're already building on yesterday's assumptions.
0%
Built for the West, used in the East
Global survey panels and research firms don't understand how a Manileño, a Jakartan, or a Hanoian actually thinks and buys. You get answers, but not the right ones.
Still doing it the hard way?
See how Boses fixes this
How it works
Research-grade insight
in an afternoon
No agencies. No recruiting. No six-week timelines. Upload your brief, run your simulation, share your report — all before end of day.
Explore your personas
Generate a custom AI cohort by setting your target market — age range, location, occupation, income level. Or browse Boses-curated personas validated against real people through on-the-ground fieldwork across SEA.
Upload your product information
Drop in anything you want to test: product launch decks, ad copy, landing page drafts, pricing sheets, or campaign concepts. Boses parses it and distributes it to every persona in your cohort.
Run a simulation
Choose from 6 research formats. Boses runs the full simulation and delivers a structured report — sentiment scores, key themes, verbatim quotes, and strategic recommendations — ready to share.
Don't let your next launch be a guess.
Book a 30-minute call and we'll show you exactly what Boses reveals about your market.
The platform
Built for how research
actually gets done
From project setup to shareable report — everything lives in one workspace.
Oat Milk Launch — PH
Concept test for product-market fit across Metro Manila and Cebu consumers.
Updated 2 hours ago
Brand Campaign Q3 — ID
Focus group and IDI sessions with Jakarta and Surabaya urban millennials.
Updated yesterday
Gen Z Value Prop — VN
Conjoint analysis on price vs. brand for 18–24 segment in HCMC and Hanoi.
Updated 3 days ago
Aisha Malik
Health-conscious
Urban
Brand-aware
Values sustainability and local sourcing. Price-sensitive but willing to pay a premium for brands she trusts.
Rico Santos
Tech-forward
Value-seeker
Practical
Research-driven buyer who compares options before committing. Heavily influenced by peer reviews and expert endorsements.
Maria Cruz
Trend-led
Social buyer
Aspirational
Follows lifestyle influencers and adopts new products early. Packaging and aesthetic are strong purchase drivers.
Jose Reyes
Minimalist
Quality-first
Loyal
Once he finds a brand he trusts, rarely switches. Word-of-mouth and transparent labelling build his loyalty.
Clara Lim
Vocal
Community-led
Ethical
Posts about her purchases. Amplifies brands she loves organically and calls out greenwashing loudly.
Diego Tan
Budget-first
Rational
Sceptical
Needs a clear cost-per-value argument. Marketing claims don't move him — clinical proof and price do.
Sentiment distribution · 8 personas
Positive 67%
Neutral 22%
Negative 11%
Top themes
Price sensitivity
Local sourcing
Retail availability
Health positioning
Aisha Malik
The oat milk concept immediately registers as relevant to Aisha's lifestyle. The "locally sourced" callout and price point hit the right notes for her — she's been looking for a credible alternative to imported brands.
"I'd switch from my current brand immediately if this hit Indomaret."
Budi Santoso
Budi remains unconvinced. Without a clear nutritional comparison to dairy and a lower price anchor, he sees oat milk as a lifestyle product for a younger demographic — not something he'd bring home.
"Why would I pay more for something that tastes different and isn't even milk?"
How we compare
Boses vs. the alternatives
See how Boses stacks up against a traditional research agency and generic global survey panels.
| Boses AI-native · SEA-built | Traditional Agency | Generic Survey Panel | |
|---|---|---|---|
| Time to insight | Under 2 hrs | 6–12 weeks | 3–7 days |
| Cost per study | Fraction of cost | ₱500,000+ | $500–$5,000+ |
| SEA cultural accuracy | If you hire locally | Western archetypes | |
| Verbatim quotes | Aggregates only | ||
| Shareable report link | PDF decks only | ||
| Multiple research methods | 6 methods, one platform | Separate vendors | Surveys only |
| Run on demand | Scheduling required | With panel delays |
FAQ
Frequently asked questions
What is Boses?
Boses is an AI-powered market research platform that simulates how real Southeast Asian consumers react to your product, campaign, or concept. It uses AI personas grounded in real local fieldwork to deliver research-grade insights in hours — not weeks.
How is Boses different from traditional market research?
Traditional market research in Southeast Asia is expensive (₱500,000+ per study), slow (6–12 weeks), and often relies on generic Western archetypes that don't reflect local consumer behaviour. Boses delivers the same depth of insight in a few hours at a fraction of the cost, using AI personas built on real on-the-ground ethnographic fieldwork across SEA markets.
What markets does Boses support?
Boses is purpose-built for Southeast Asia. It supports consumer simulation across the Philippines, Indonesia, Vietnam, Thailand, Malaysia, and Singapore — with culturally accurate personas for each market that reflect real local values, behaviours, and purchase drivers.
How long does a Boses simulation take?
Most simulations complete within minutes to a few hours, depending on the number of personas and the simulation type. What used to take 6–12 weeks of recruiting, facilitation, and analysis now happens in a single afternoon. You can have a shareable report ready before end of day.
What types of research can I run on Boses?
Boses supports six research methods on a single platform: Concept Test, AI-Assisted In-Depth Interview (IDI), Manual IDI (live chat with a persona), Survey, Focus Group, and Conjoint / Trade-Off Analysis. You can mix and match methods within the same project.
How are Boses personas created?
Boses offers two persona types: AI-generated personas built from your target market parameters (age range, location, occupation, income level), and Boses-curated personas — validated against real people through on-the-ground ethnographic fieldwork across Southeast Asia. Both types produce realistic, culturally accurate responses grounded in local consumer reality.
Your next launch deserves
real consumer insight.
Book a 30-minute call. We'll run a live simulation on your market, your product, your personas — so you can see exactly what Boses surfaces before you commit.
No commitment. No deck. Just a live look at what your consumers actually think.